Not every product category is right for Twitch creators, but three, in particular, stand out. Product categories best suited for Twitch creator partnerships The current age breakdown looks like this: Twitch viewers tend to skew younger, but that’s also changing. You can find reports from a few years ago that state the vast majority of Twitch users are young males, but that’s changing quickly.Ħ5% of Twitch users were male, and 35% were female. 80% are open to brands sponsoring a specific gamer or team.
#Streets of rogue twitch integration pro
That same year, Nike sponsored the League of Legends Pro League for $144 million. People were unemployed––they needed something to do.įast forward to 2019, and more people watched the 2019 League of Legends World Championship than the Super Bowl (100 million vs. Video game competitions have been happening since 1972 when the earliest known video game competition was hosted at Stanford University for the game Spacewar.īut more recent growth of esports is credited to South Korea, which saw a mass expansion of broadband internet access after the 1997 Asian financial crisis. In Q3 2019, the Esports Observer saw a 74% increase in non-endemic brand sponsorships.Įsports isn’t new. While non-gaming and gaming Twitch creators present massive advertising opportunities for smaller DTC brands, it helps to know more about how larger brands think about esport sponsorships. Twitch is partially responsible for the most recent explosion of live esports tournaments, which means a rise in esport sponsorships is likely to track with Twitch brand partnership growth. You can’t talk about Twitch brand partnerships without knowing a little about esports sponsorships. This is what we’ll be focusing on when we talk about DTC sponsorship opportunities for Twitch creators. Non-endemic sponsors offer products and services that have nothing to do with esports. Non-endemic sponsors and esports: Why this matters for Twitchįirst, a quick rundown on some terminology:Įndemic sponsors are brands whose products are associated with esports. While some Twitch purists don’t take kindly to non-gaming content, it’s clear that the Amazon-owned platform has expanded its reach beyond gamers, strengthening the business case for brands to get in on Twitch brand sponsorships. In December 2019, people spent 81 million hours watching Just Chatting content, which is 7 million hours more than League of Legends and 23 million more than Fortnite. Higa is one of many Twitch streamers who stream to the platform’s Just Chatting category. The first episode raised $3,000 for the American Eagle Foundation. Instead, you can catch her podcast, Conservation Cast, which she live streams to collect donations to animal conservation organizations while interviewing wildlife experts and science communicators. Now, as of this writing, she has 418,000 followers without having played a single video game. Now known as a conservationist and falconer, Higa started her Twitch channel in 2019 after a few friends saw her singing videos on Instagram and encouraged her to start live streaming. Maya Higa is a Twitch streamer of another kind: She doesn’t play video games.
"Twitch is an untapped reservoir for doing good."
0 kommentar(er)
